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Where should the supermarket promotion counter be placed
source：www.cppbug.com | Release time：2025年02月06日1. Near the entrance of the supermarket
Advantage: When customers enter the supermarket, they will first see the promotion counter, which can attract their attention in the first time, stimulate their purchasing desire, and create a good start for promotional activities. At the same time, this is a must visit place for customers, with a large flow of people, which can allow more people to access promotional products and increase their exposure.
Applicable scenarios: Suitable for promoting newly launched products, popular products with broad appeal, or as an image display for overall supermarket promotional activities, such as theme display stands for large-scale promotional events, displaying some characteristic products related to the event theme, creating an event atmosphere, and guiding customers to pay attention to promotional activities after entering the supermarket.
2. On both sides of the main channel
Advantage: The main aisle is the main path for customers to walk inside the supermarket. Placing promotional counters on both sides of the main aisle allows customers to frequently pass by during the shopping process, increasing the opportunity for customers to come into contact with promotional products. Moreover, the main channel space is relatively spacious, making it convenient for customers to stay and select products, as well as for salespeople to introduce and promote products.
Applicable scenarios: Suitable for various types of promotional products, especially those that require a large display and attract customer attention, such as whole box drinks, daily necessities combination packs, etc. At the same time, some promotional activities that require on-site demonstrations or interactions are also suitable to be held here, such as food tasting, small appliance demonstrations, etc., to attract the attention of passing customers and participate in the activities.
3. Near the checkout counter
Advantage: Customers usually have a waiting time when checking out at the checkout counter, during which their attention is relatively focused and they are easily attracted by the surrounding products. Placing the promotion counter near the checkout counter can utilize customers' waiting time for checkout to make impulsive purchases and increase additional sales of goods.
Applicable scenarios: Suitable for placing some low-priced, small-sized, instant consumption or convenience goods, such as chewing gum, chocolate, small packaged snacks, mobile phone charging cables, etc. These products can meet customers' temporary needs or impulse buying desires while waiting for checkout.
4. Adjacent to the associated product area
Advantage: Placing promotional products together with related products can leverage customers' demand and purchasing habits for such products for related sales. For example, setting up a promotion counter for hair conditioners next to the shampoo area and placing a promotion counter for toothbrushes near the toothpaste area can guide customers to associate and purchase related promotional products while purchasing a product, thereby increasing the sales linkage rate.
Applicable scenarios: Suitable for promoting products with obvious correlation, such as kitchen and cleaning supplies, stationery and office supplies, etc. Through this kind of association placement, it can provide customers with a one-stop shopping experience and also help improve the overall sales of related products.
5. Supermarket corners or unused spaces
Advantage: It can fully utilize the idle space in supermarkets and improve space utilization. For some promotional products that occupy a large area but are not suitable for placement in the main location, such as large furniture, mattresses, etc., setting up the promotional table in a corner or idle space can avoid occupying the main aisle and golden display space, while also providing a relatively independent display space for these products.
Applicable scenarios: Suitable for promoting large, bulky, or relatively low-frequency consumption products. By setting up a dedicated promotion area in the corner and using eye-catching signs and decorations to attract customers, such as setting up a furniture sales area in the corner of a supermarket, placing some discounted furniture products such as tables, chairs, sofas, etc.
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