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Why are convenience store checkout counters so popular among many business owners
source：www.cppbug.com | Release time：2025年09月16日1、 High Ping Efficiency Utilization: Achieving Dual Value of "Cashier+Display" in Small Spaces
The core pain point of convenience stores is "limited space" (most stores have an area of 20-80 square meters). As a "golden spot" where customers must stay, the cashier area is designed as an integrated scene of "payment+product display", which can make good use of every inch of space:
Cashier counter as shelf ": The countertop and surrounding areas (such as the side and upper hanging shelves of the cashier counter) will densely display high gross profit, high-frequency consumption" instant goods "- such as chewing gum, mint candies, lighters, small package snacks, tissues, etc., which customers can easily pick up and purchase when queuing up to check out. It is equivalent to adding a" mini shelf "to the" must pass ", which does not require additional display space in the store, but can increase the single customer consumption amount (unit price);
Compact layout suitable for small storefronts: Cashiers are mostly designed in compact shapes such as "L" and "straight", occupying only 1-2 square meters, but can integrate devices such as cash registers, barcode scanners, cash boxes, receipt printers, etc., while reserving display areas to avoid wasting space due to cluttered equipment, especially suitable for narrow convenience store checkout areas.
2、 Promoting 'impulse consumption': Correctly reaching the customer decision-making process
The consumption decisions of convenience stores are mostly "immediate and impulsive", and the checkout counter happens to seize the "30 seconds" before customers check out, becoming a key lever to increase sales:
Targeting "waiting time" conversion: When customers queue up for checkout (average waiting time of 1-3 minutes), their gaze is easily attracted by small items around the checkout counter, and there is no clear shopping goal at this time. They are more likely to incur additional consumption due to "low prices and immediate demand" (such as buying a bottle of beverage when thirsty or chewing gum to refresh themselves). The "impulse buying rate" of such products is 30% -50% higher than that of shelf products;
High gross profit product centralized display: The products displayed at the checkout counter are mostly "high gross profit, small volume" categories (such as snacks, cultural and creative small items), with a profit margin usually more than 20% higher than beverages and daily necessities. Through high-frequency impulse consumption, the overall profit of the store can be significantly improved.
3、 Optimize operational efficiency: simplify processes and reduce labor costs
Convenience stores often adopt a "1-2 person on duty" model, and the design of the checkout counter revolves around "efficiency and convenience" to help owners reduce operational pressure
Integrated functions save steps: Modern convenience store cash registers often integrate functions such as "scanning code for payment, member points, inventory inquiry, and receipt printing". Some can also be connected to takeaway order receiving systems, so that employees do not need to switch between different devices. One person can complete "payment+tallying+receiving", reducing dependence on multiple employees and saving labor costs;
Quick checkout improves turnover: The cashier design is compact, with simple processes for scanning codes, receiving payments, and change (or contactless payments). The average checkout time per order is controlled within 30 seconds, reducing customer queue time. This not only improves customer satisfaction but also makes the checkout process more efficient, indirectly increasing the daily customer reception of the store.
4、 Enhancing Experience: Delivering the Core Value of "Convenience"
The core competitiveness of convenience stores is "convenience", and the design of the checkout counter enhances this experience from details while conveying the corporate image:
Adapt to the "fast pace" demand: support various contactless payments such as WeChat, Alipay, UnionPay, etc., without the need for customers to pay cash, which fits the "fast shopping" scenario of convenience stores; Some cash registers also reserve a "self checkout" interface, where customers can scan the code to make payment themselves, further reducing waiting time;
Detail design enhances favorability: such as a flat checkout counter surface for easy placement of goods, rounded edges to prevent collision, space reserved below for customers to place backpacks, and even some stores setting up service points such as "hot water supply" and "microwave heating" next to the checkout counter, allowing customers to enjoy additional services at the same time as checkout and enhancing their stickiness to the store.
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